Words of Wisdom for Mothers of the Bride

As you prepare for one of the most important shopping days in your daughter’s life, which you’ve likely envisioned since she was born, it’s crucial to remember one thing: it’s all about her. Her choices, her wants and needs, her likes and dislikes, and her feelings, even if they’re not the same as yours. You may have questions and thoughts running through your mind or be worried about what to say or do during your daughter’s dress shopping experience. What is the appropriate amount of guidance and feedback that a mom should to give? Can she tell her daughter which gown is her favorite? Does a daughter really want an opinion from her mom about fashion? Should mothers be an active participant in the final decision?

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Trunk Show...Pop-up...what's that?!

A trunk show, sometimes referred to as a pop-up, is a limited-time special event where you have the opportunity to view and try on a wider selection of the designer’s samples. Typically the designer is sending a selection of their newest collection, fresh off the runway. Now you might be thinking, why don’t the bridal stores just have the complete collection of the designer’s samples available all the time?

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After "I do", what should I do with my dress?

Once the excitement of your wedding wanes and you’ve returned home from your honeymoon, it’s crucial that you do not neglect your dress. Wedding dress designers recommend professionally cleaning and preserving your gown to protect it from discoloration and disintegration. Prompt cleaning and care of your gown is guaranteed to secure its color and beauty for 100 years!

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